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Past website project

Prozzpect

An extensive content platform and online magazine for independent professionals, knowledge sharing and business stories.
Role
Platform structure and ongoing development
Platform
Content platform
Focus
A clear path through extensive content
The brief

From an online network to a searchable assignment platform

An extensive content platform and online magazine for independent professionals, knowledge sharing and business stories.

Challenge

A growing network needed to organise editorial content, business opportunities and assignments so independent professionals could quickly find relevant material.

Direction

A platform with clear content types, categories, assignment pages and routes for returning visitors.

Implementation

WordPress, custom content model, categories and search, assignment publishing, forms and responsive development.
Our approach

Four parts that work together.

Consistent structures for content and assignments helped visitors search with purpose and administrators publish consistently.
01

Content model

Articles, assignments and thematic information each have a clear place.
02

Discoverability

Categories and navigation take visitors to relevant material faster.
03

Publishing workflow

New assignments and content follow a consistent format.
04

Ongoing development

The technical structure supports growth and new platform features.
Technical details

Designed for customers and administrators.

ZTalks combined community, inspiration and business information. The challenge was keeping diverse content usable as the platform grew.
Consistent structures for content and assignments helped visitors search with purpose and administrators publish consistently.
The result

A foundation for what comes next.

A digital solution that fits the organisation and leaves room for the next step.
For visitors

More focused discovery

Independent professionals can find suitable assignments and content faster.
For administrators

More consistent publishing

Standard structures and categories keep new content organised.
For growth

A scalable knowledge base

The platform can handle more listings and visitors while retaining a clear structure.
Screenshot van de Triomf Tours website
Next project

Triomf Tours

A travel and coach website with a custom trip pricing workflow that checks Amsterdam Stadspas numbers.

View project